Insight
They say this generation is lost, indecisive. In Arabic words "جيل ضايع."
That's how they are labeled. But thinking about it, it's actually awesome!
We see them as constant self-explorers. There is nothing wrong about being uncommitted.
You can sleep on something, and then wake up to something else.
That's how they are labeled. But thinking about it, it's actually awesome!
We see them as constant self-explorers. There is nothing wrong about being uncommitted.
You can sleep on something, and then wake up to something else.
We’re not just shifting perceptions of this generation, stc is celebrating their freedom to change their minds from one day to the next. They say this generation is lost, we say they’re constant explorers. With Sawa, they can explore without limits.
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Credits
Production House: Deja Vu, Servicing Production: Two Tales, Director: Shahir Zag, Creative Director: Firas Ghannam, Associate Creative Director: Michel Azar, Copywriter: Abdullah AlMudayfer, Senior Art Director: Anas Odeh, Account Director: Joseph Hage, Account Executive: Lulu Al Bassam, DOP: Radim Strelka, Head of Strategy: Rawad AlDahouk, Head of TV Production: Joe Bou Daher, PH Producer: Marianne Merhi, Agency Producer: Hani AlQurashi, Music Studio: Mango Jam, Photographer: Ahmed Othman.
