Insight
In Saudi Arabia, history remembers its heroes. Men were painted، praised, and their legacy passed down through generations, their faces-etched into time. But for the women who shaped our nation? Yes، their names survived, but their faces are hard to find in historical records. How can stc, Saudi's leading tech company, honor women who built our history and culture?
500 years ago, around Founding Day. Mudhi a warrior-poet wrote a poem, whose words stirred men into battle. Her verses gave birth to the Ardah, Saudi Arabia's national dance but unlike her male counterparts no record of what she looked like was ever preserved. stc set out on a mission to revive what time had nearly forgotten.
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Credits
Chief Executive Officer: Camille Haddad, Chief Creative Officer: Chafic Haddad, Executive Creative Director: Firas Ghannam, Associate Creative Director: Michel Azar, Sr. Art Director: Anas Odeh, stc Client Partner: Jad Haddad, Associate Business Director: Gregory Muyesseroglu, Sr. Account Manager: Lynn AlHout, Account Executive: Fahad AlRasheed, Head of TV Production: Joe Bou Daher, Agency Producer: Alice Ghantous, Production House: Blue Elephant, Director: Alejandro Toledo, Post-Producer & Technologist: Omar Halabi.
Case Study
Campaign Film
