RB Virtual Card Ad
The following has been conceptualized to target young Saudi females at Princess Nora University, Riyadh
This artwork has been created for the purpose of raising the awareness of the below product called "Riyad Bank Virtual Card" among Saudi female millennials. In order to hit this target audience, the art direction should reflect them, their behaviors, interests and favorite gadgets in their daily lives.
The visual has been installed at the PNU campus, Riyadh.
Thus, we went with a doodle, illustration-oriented visual showing the virtual card embracing the millennial feminine look and feel.

©Grey Mena| Riyadh
Project done during employment at Grey Riyadh

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